In 2012 , the adoption rate of smartphones has far outpaced older mobile cell phones
as these latest mobile devices are able to provide internet connectivity. They are extremely powerful and fun to use always loaded with new mobile application. Mobile media consumption has since soared as brands and marketers increasingly use this platform to engage with customers. Mobile media like video ,slides , video newsletters, and regular video communications has become standard features and is effectively driving Web surfing consumers to use their mobile devices for web surfing and mobile search function.
The recent boom in smartphones and other trendy gadgets is spiralling the spending on entertainment and media throughout the world . Spending on such products and services in 2011 hit US 3.2 billion. But the stats are tipped to exceed US 3.6 billion this year, and predicted to hit US 3.88 billion by 2015. The world entertainment and media outlook report found that digital media products including online advertisements and e-books , games, movie and music downloads accounted for 28 % of all entertainment and media spending last year. This proportion is expected to rise to 45 % by 2015.
The Rise of Mobile Tablet
Mobile computing has also further expand its footprint with the arrival and adoption of mobile tablet devices. Many researches has also indicated that more mobile tablets devices are being manufactured each recent years since 2008 which in turn are good news for marketers and especially for business to consumers (B2C) marketers.
- Mobile Tablet users spend 60% more per purchase than smartphone users ,especially in Games download and useful Apps which helps to improve in productivity and video sharing or photo sharing .
- 60 % of users rate tablets as useful for online shopping compared to smartphone mainly due to the larger screen size
- Consumers tend to spend 25-35% more when purchasing on tablets compared to other device
For this reason , marketers must come to terms with the Mobile Social Media reality, as mobile Internet enabled devices usage are on the rise and are facilitating changes in user behaviour _ from _Content users being influenced concept _ - to how New trending audiences now getting more engaged interactivity with new content instead .
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